Why might organizations prefer websites for communication purposes?

Organizations often prefer websites for communication because they provide round-the-clock access to information and services. This continuous availability means that users can browse, receive information, or interact with the organization at any time, regardless of traditional business hours. It enhances customer engagement and satisfaction as individuals aren't restricted to specific times for accessing content or interacting with customer service.

This feature is particularly advantageous for businesses with a global audience or those that aim to cater to diverse user schedules. In contrast to other forms of communication, such as traditional advertising that may have limited exposure times, websites serve as an always-on platform for potential customers to connect with a brand, gather necessary information, make inquiries, or conduct business transactions at their convenience.