Which term refers to the improvement of an original idea?

The term that refers to the improvement of an original idea is innovation. Innovation involves enhancing or transforming an existing concept or product to create something that offers greater value or meets customer needs more effectively. This process goes beyond merely making changes; it often includes introducing new methods, ideas, or products that drive progress and efficiency in various sectors.

In the context of business, innovation can take many forms, including technological advancements, new business models, or unique approaches to customer interaction. By improving upon what already exists, businesses can achieve competitive advantages and foster growth, thereby aligning closely with the concept of innovation.