Which of the following is a disadvantage of social media?

The correct answer highlights that social media requires someone to manage the account, which can lead to additional costs. This is an important consideration for businesses, as effective management of social media accounts often involves hiring staff or outsourcing to agencies, which increases operational expenses.

Managing social media is not just about maintaining a presence; it includes creating content, engaging with followers, monitoring the brand’s reputation, and analyzing performance metrics. For small businesses or startups, this can be a significant disadvantage, as financial resources may be limited, making it challenging to allocate funds for dedicated social media management.

In contrast, the other choices do not accurately reflect significant disadvantages. Immediate feedback is typically an advantage of social media, as it allows businesses to engage with their audience quickly. The notion that social media operates only during business hours is misleading, as platforms are accessible 24/7. Lastly, social media is generally considered more accessible than traditional mail, as it can reach a wider and more diverse audience almost instantly without physical barriers.