Which of the following is a key advantage of secondary research?

Secondary research is typically regarded as quick and easy to obtain because it involves gathering existing data that has already been collected and published by others, such as reports, studies, and statistics. This contrasts with primary research, which requires the design and execution of new data collection, often taking much longer and involving significant resources.

The convenience of secondary research allows businesses and researchers to access a wealth of information without the need for conducting surveys, interviews, or experiments themselves. This makes it a time-efficient option for gaining insights into market trends, competitor analysis, and other relevant data that can support decision-making processes.

While secondary research can often provide valuable insights and context, it may not always deliver the level of detail found in primary research. Additionally, the reliability of the data can vary depending on the sources used, but overall, the speed and ease of access to information are significant advantages in utilizing secondary research methodologies.