Which of the following is an advantage of primary research?

An advantage of primary research is that it generates reliable data because it is based on firsthand information. This type of research involves the researcher directly gathering data through methods such as surveys, interviews, and observations, ensuring the data is current and specifically tailored to the research question. This direct engagement allows for the collection of detailed and relevant information, which enhances the validity and reliability of the findings.

Furthermore, primary research not only reflects the perspectives and experiences of the participants but also enables the researcher to control the methodology and environment in which the data is collected, further contributing to accuracy and trustworthiness.