Which of the following can negatively impact a company's reputation?

A company's reputation can be significantly harmed by defective products reaching customers. When a business fails to deliver products that meet quality standards, it can lead to customer dissatisfaction, negative reviews, and loss of trust. Customers expect reliable products, and if they encounter defects, their experience with the brand is adversely affected. This can result in a ripple effect, as unhappy customers often share their experiences with others, potentially dissuading new customers from purchasing from the company in the future.

In contrast, commitments to quality, enhanced customer service, and strong brand loyalty typically contribute positively to a company's reputation. Focusing on quality and customer service helps build a good reputation, while strong brand loyalty indicates that customers have positive perceptions of the company. Therefore, it is clear that defective products are a major factor that can undermine a company's standing in the eyes of consumers and affect business outcomes.