Which of the following best describes the objective of increasing market share?

The objective of increasing market share is fundamentally tied to expanding the customer base. When a company aims to increase its market share, it means that it is seeking to capture a larger percentage of total sales within its industry or market. This typically involves attracting more customers, which can be achieved through various strategies such as improving marketing efforts, offering competitive pricing, or enhancing product offerings.

By broadening the customer base, a business can leverage increased sales volume to strengthen its position within the market, potentially leading to higher revenues and greater brand recognition. This expansion can also create economies of scale and improve profitability over time, as the company grows its reach among consumers.

Other options, such as reducing operational costs or enhancing product quality, can support market share growth but are not the primary objective in themselves. Similarly, improving employee satisfaction is important for overall business health but does not directly relate to market share increases. Therefore, the most direct connection to the objective of increasing market share is through efforts to expand the customer base.