Which is a disadvantage of conducting primary research?

The chosen answer highlights a significant disadvantage of conducting primary research: it is often more time-consuming and can be potentially expensive. Engaging in primary research requires the design and implementation of new data collection processes, which may include surveys, interviews, or experiments. This involves not only the allocation of resources but also careful planning and execution to ensure the reliability and validity of the data collected.

Additionally, primary research typically requires more time because researchers must identify the appropriate methods, recruit participants, and then analyze the collected data. All these steps mean a longer lead time before any actionable insights can be drawn. Furthermore, budgeting for primary research can be a challenge, as it can entail costs related to staffing, materials, tools, and possible participant compensation.

In contrast, other aspects of the options show advantages rather than disadvantages. Immediate results and lower costs compared to secondary research suggest benefits to primary research that do not align with the question's focus on disadvantages. Accurate data is also more of an ideal outcome rather than a universal guarantee, which doesn't address the contextual challenges presented by primary research methodologies. Thus, the chosen answer effectively encapsulates the potential drawbacks associated with the primary research approach.