What type of data is qualitative data focused on?

Qualitative data is concerned with capturing the subjective aspects of research, particularly by focusing on people's thoughts, opinions, attitudes, and emotions. This type of data is often gathered through interviews, open-ended questions, focus groups, or observations, allowing for a deeper understanding of the context and motivations behind behaviors and beliefs.

In contrast to qualitative data, other types of data, such as statistical measurements, numeric responses, and general trends, are more concerned with quantifiable metrics that can be analyzed statistically. These aspects are essential for different forms of analysis, but they do not capture the richness of human experience the way qualitative data does. Therefore, focusing on people's thoughts and opinions encapsulates the essence of qualitative data, which aims to explore and interpret the complexities of human behavior and social phenomena.