What is promotional pricing?

Promotional pricing is a marketing strategy where a business temporarily reduces the prices of its products or services to stimulate sales and attract customers. This tactic is often used during specific periods, such as holidays, special events, or to launch new products, aiming to increase customer interest and boost sales volume.

By lowering prices, businesses can enhance the perceived value of their offerings, encourage trial among new customers, or compete effectively during high-pressure sales periods. This approach contrasts with long-term pricing strategies, which typically involve more stable pricing structures intended to sustain profitability over time. Thus, the emphasis is on using short-term price reductions strategically to achieve particular marketing goals.