What is an advantage of penetration pricing?

Penetration pricing is a strategy where a company sets a low initial price for a product to attract customers and gain market share quickly. One of the key advantages of this approach is its ability to generate high sales volume. By offering products at lower prices, businesses can entice price-sensitive consumers and increase their customer base rapidly. This strategy can lead to a significant volume of sales, as more customers are likely to try and adopt the product while it is available at an attractive price point.

Additionally, high sales volume can help the business achieve economies of scale, reducing the average cost per unit produced, which may eventually lead to improved overall profitability despite the lower initial price point. This high volume can also create competitive pressure on rivals who may respond by lowering their prices or improving their offerings, further benefiting the company employing penetration pricing.