What is a potential disadvantage of promotional pricing?

Promotional pricing can lead to the situation where customers come to expect discounts as the norm. When a product is frequently offered at a reduced price, consumers might begin to associate the product with that lower price point, consequently developing an expectation that they should not have to pay the full price. This can diminish perceived value and profitability for the business in the long run, as it creates a habit in customers to wait for promotional sales rather than purchasing at regular prices. Thus, while promotional pricing can effectively boost short-term sales, it risks establishing a long-lasting expectation among consumers that could undermine pricing strategies in the future.