What is a disadvantage of digital distribution?

The correct answer highlights a significant challenge related to digital distribution: not all customers have access to the Internet. This limitation can significantly impact a business's ability to reach its full market potential.

Digital distribution relies on online platforms to deliver products and services. If a segment of the customer base lacks reliable Internet access, they cannot take advantage of online shopping options, which may lead to frustration and lost sales opportunities for businesses. Additionally, this digital divide can reinforce existing inequalities, as those without Internet access may also lack the resources necessary to engage in online commerce effectively.

By acknowledging that some customers are unable to participate in digital distribution due to the absence of Internet access, businesses must consider alternatives or supplemental strategies to ensure they can effectively market and sell to all potential customers, not just those who are online.