What is a digital distribution channel?

A digital distribution channel refers specifically to the delivery of goods and services through digital means, most commonly via websites. This method allows businesses to reach consumers directly through online platforms, facilitating transactions without the need for traditional physical retail spaces.

Digital distribution channels have grown in importance due to increasing internet penetration and consumer preference for convenience, enabling businesses to offer their products to a larger audience efficiently. For example, e-commerce sites and digital marketplaces exemplify this channel by providing platforms where products can be discovered and purchased online, often accompanied by immediate access to digital goods or streamlined logistics for physical ones.

In contrast, the other options focus on traditional methods that do not leverage digital platforms or the internet, thereby not aligning with the core concept of a digital distribution channel.