What describes an important aspect of quality checking?

Quality checking plays a crucial role in maintaining and enhancing a company's reputation among consumers. By ensuring that products meet set standards and are free from defects, quality checking not only leads to customer satisfaction but also encourages positive word-of-mouth and repeat business. When customers consistently receive high-quality products, they are more likely to remain loyal to the brand and recommend it to others, thereby attracting new customers. This aspect of quality checking highlights its importance in building a trustworthy brand image in a competitive market.