What defines a digital divide channel?

Prepare for the OCR Business Paper 1 Test with engaging quizzes featuring flashcards and multiple-choice questions. Each question includes hints and explanations, ensuring you're well-prepared for your exam!

The correct answer highlights the concept of a digital divide channel, which specifically refers to the distribution of goods and services through digital means, typically utilizing an online platform such as a website. This definition emphasizes the growing importance of digital channels in business operations, particularly in reaching consumers who prefer to shop online.

A digital divide channel is distinguished by its reliance on technology to facilitate transactions, communication, and service delivery, which reflects the changing landscape of consumer behavior and the increasing integration of digital tools in commerce. The focus on a website showcases how digital channels can streamline processes, extend reach, and improve accessibility for consumers in various geographical locations.

While other options mention elements of distribution, they either imply a mixed or physical approach or focus on specific technologies like mobile applications, which do not fully encapsulate the broader nature of a digital divide channel. The correct choice exemplifies the essence of digital distribution and its significance in modern business practices.

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